When in Rome
When in Rome source wine from Italy and use sustainable packaging to enable it to be enjoyed in the UK.
Initially, we worked with them on their investment video, leading to a successful first round and >£500K of investment. We coupled this with PR and social media support, leading to a further round of fundraising after the success of our video and strategy implementation.
After successfully raising the required funds, we switched to a consumer focused strategy, gaining backlinks with some of the most reputable titles, improving their reach and SEO.
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Create a video to support the fundraising activity.
Implement a PR strategy to raise brand awareness in both trade and consumer media.
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A video and 3 month PR plan were formed initially, back in February 2021. This led to a long term, quarterly revised strategy being put in place.
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Great success; funding targets met and coverage achieved.
In March 2022, this amounted to 45 pieces of coverage, 416K views and an average domain authority of 59, with top titles such as Evening Standard, Refinery29 and Cosmopolitan sharing product links and more.
