Republiqe
Republiqe was introduced to us to help support them with breaking into the UK.
Back in July 2021, virtual fashion was very unfamiliar to many in the UK, so we focused on education and newsjacking.
Then, in October, just a few months later, Facebook announced its change to Meta. With this, a world of possibilities was opened up; press were more aware of the metaverse, consumers’ eyes were opened up to all the opportunities to play, virtually, and republiqe was there to help them look good in the process.
Since then, in just a few months, and with a lot of right timing and seizing of opportunities, we’ve secured some incredible coverage.
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Come up with a PR strategy to build brand awareness for republiqe.
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It wasn’t easy. Traditional approaches certainly weren’t right for this one. Instead, we adopted more of a reactive approach, leaning on bigger brand names where needed and adjusting our strategy as more opportunities became available.
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Although slow at first, now MEGA!
Vogue Business, Harpers Bazaar, Hypebae and Currency.com have all shared fantastic coverage of republiqe’s huge impact on the world of virtual fashion.
