Mai Dim Sum
Having launched a dark kitchen and delivery option during the pandemic, Mai Dim Sum were also keen to embrace other opportunities for business.
We helped spread the word about their frozen, steam-at-home offering, organised a launch event with press and influencers for their London pop up restaurant and have consistently delivered top tier coverage, quality imagery and sales from social media for their dim sum.
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Help build awareness of Mai Dim Sum and reach new audiences.
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A strategic PR approach, focusing on key calendar dates, highlighting notable times of year and positioning food as an occasion.
We gave their brand a makeover also and identified a key brand pillar for their audience - food as a means of bringing family together. Our approach to imagery changed to include more people, and our language and tone of voice changed with it.
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In a nutshell, 50% increase in online sales, month on month, a refreshed approach to imagery and better engagement, and coverage in some of the most desirable titles; Good Housekeeping, The Metro, The Sun and The Grocer.
