LAUNCHING THE PERCY PIG AND COLIN THE CATERPILLAR BAKING MIXES
Hexe Digital was faced with the delightful challenge of bringing to life the sweet partnership between M&S and The Bottled Baking Co., based in Leeds. Our task was to whip up excitement and engagement around the launch of two exclusive baking mixes: Percy Pig Blondie and Colin the Caterpillar Brownie. The goal was to sprinkle the message across various platforms that with these bottled mixes, baking is not just fun and easy but also deliciously unforgettable!
-
Our approach was like baking a cake! We mixed creativity with a dash of fun and a sprinkle of joy, baking a campaign that resonated with the love for Percy Pig and Colin the Caterpillar. We crafted content that showcased the simplicity and the allure of #bottlebaking, predicting it to be the next big trend following the popular #cakejar. We focused on the joy of baking, emphasizing how these bottled mixes are the perfect ingredients for a sweet family bonding time, creating treats that are fail-safe and delectable every time!
-
We rolled our sleeves to concoct a flavourful mix of content creation, PR, influencer collaborations, and social media management. We ensured that every piece of content, every interaction, and every post was filled with the fun and joy that Percy and Colin represent, presenting these iconic characters in a new, sweet light. We worked to create a campaign that was not just a visual treat but also a sweet escape into the world of easy and enjoyable baking, leaving the audience with a craving for more!
-
The campaign was a delicious success, leaving a sweet taste in the audience's mouths and hearts. It highlighted the creativity and quality of both M&S and The Bottled Baking Co., showcasing the passion behind these giftable baking mixes. The anticipation and excitement around the launch were like the icing on the cake, making Percy Pig and Colin the Caterpillar baking mixes the sweet talk of the town. The joyful buzz created around these products made them the ideal sweet gifts, especially with the festive season around the corner.
IN THE NEWS
Counting the media mentions
Gaining quality press coverages, with high authority links, was a key goal for the campaign. We achieved this across social media platforms and got product placements in some incredibly well-admired spots.
